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FLIPKART LAUNCHES ‘SAMARTH’ TO EMPOWER INDIAN ARTISANS, WEAVERS AND CRAFTSMEN
‘Flipkart Samarth’ will uplift artisans and Indian handicraft communities with national market access
– The country’s artisans, weavers and craftsmen will be supported by Flipkart with a range of benefits to help them establish and grow their business, and enhance their income
– Initiative designed to help uplift and empower under-served sections of society, while democratizing e-commerce
– Hon’ble MoS Finance & Corporate Affairs Sh. Anurag Singh Thakur supported and launched the Flipkart ‘Samarth’ initiative by gracing the occasion as Chief Guest
New Delhi, 31 July 2019: Flipkart, India’s leading e-commerce marketplace, today launched ‘Flipkart Samarth’ – a breakthrough initiative aimed at bringing India’s artisans, weavers, and handicrafts producers onto e-commerce. This move will open up national market access for these under-served communities, giving them access to a constantly growing pan-India customer base of more than 150 million, while empowering them to leverage the benefits of the e-commerce model.
New Delhi, 31 July 2019: Flipkart, India’s leading e-commerce marketplace, today launched ‘Flipkart Samarth’ – a breakthrough initiative aimed at bringing India’s artisans, weavers, and handicrafts producers onto e-commerce. This move will open up national market access for these under-served communities, giving them access to a constantly growing pan-India customer base of more than 150 million, while empowering them to leverage the benefits of the e-commerce model.
Flipkart Samarth
Going several steps beyond just providing market access, Flipkart Samarth has been designed to support the e-commerce journey for artisans from on-boarding until they reach familiarity with the process of selling online. The host of initiatives and benefits under Flipkart Samarth include dedicated support for onboarding, cataloguing, account management, business insights, dedicated seller support, reduced commission where eligible, and warehousing support.
Flipkart Samarth will work closely with reputed NGOs and government bodies and livelihood missions to reach a large number of rural entrepreneurs, with a special focus on women-led enterprises, differently abled entrepreneurs, artisans, and weavers, who often face obstacles such as lack of access to working capital, poor infrastructure, and inadequate training. Flipkart has systematically assessed the pain points and aspirations of these groups and designed Flipkart Samarth to address their problems and make it easier for them to list and sell online.
Kalyan Krishnamurthy, CEO, Flipkart Group, said, “As a homegrown company, we are constantly innovating to find new ways to use e-commerce to uplift and empower all sections of society especially MSMEs. These small businesses are the backbone of Indian economy, going back centuries. Through ‘Flipkart Samarth,’ we are helping traditionally under-served communities access a pan-India market and engage with over 150 million customers. The initiative will help us partner with the government and add impetus to various social empowerment schemes. ‘Flipkart Samarth’ will leverage increasing internet penetration in rural India to boost entrepreneurship and we are excited about the shared value we’re adding in the ecosystem with this initiative.”
